Van Gogh Alive: Brighton

Overview:

In collaboration with Van Gogh Alive Brighton, Manakin Marketing orchestrated a multifaceted marketing campaign that captivated audiences, generated significant buzz, and ultimately drove unprecedented ticket sales. Leveraging strategic partnership collaborations, targeted digital campaigns, and compelling urgency messaging, our team successfully converted thousands of potential customers.

Teasing the Spectacle:

Understanding the importance of building anticipation, we strategically teased the Van Gogh Alive experience across key partner pages. Through captivating visuals and tantalizing snippets of what attendees could expect, we ignited curiosity and primed potential visitors for the immersive journey that awaited them.

Building the Database:

With anticipation at its peak, we launched a double-opt-in sign-up campaign through both partner and owned channels. By strategically leveraging the reach and credibility of our partners, we were able to amass a database of over 25,000 highly engaged individuals who expressed genuine interest in attending the event.

Conversion Blitz:

Armed with a robust database, we initiated a targeted conversion strategy with a sense of urgency at its core. Through a series of early bird offers and compelling messaging, we urged recipients to secure their tickets before they were gone. This urgency was amplified across email campaigns and paid digital channels, ensuring maximum visibility and conversion potential.

Results:

In just seven days, our concerted efforts yielded remarkable results. With a combination of persuasive messaging and strategic timing, we successfully converted our database into over 20,000 ticket sales. This outstanding achievement not only exceeded initial expectations but also underscored the effectiveness of our holistic approach to event marketing.

Key Takeaways:

The success of the Van Gogh Alive Brighton campaign highlights several key takeaways for future event marketing endeavours:

Strategic Teasing: Building anticipation through strategic teasers can effectively pique interest and drive engagement long before an event launch.

Partner Collaboration: Leveraging partnerships can significantly extend reach and credibility, facilitating the growth of a robust database of potential attendees.

Urgency Messaging: Creating a sense of urgency through early bird offers and time-sensitive messaging can spur immediate action and drive ticket sales.

Holistic Approach: Integrating multiple marketing channels and tactics into a cohesive strategy maximizes visibility and conversion potential, ultimately leading to exceptional results.

Conclusion:

Through meticulous planning, strategic execution, and unwavering commitment to excellence, Manakin Marketing played a pivotal role in the success of Van Gogh Alive Brighton. By harnessing the power of anticipation, partnership collaboration, and urgency messaging, we not only exceeded our client's expectations but also delivered an unforgettable experience for thousands of attendees.

Backyard Cinema: Manchester

Overview:

In collaboration with Backyard Cinema, Manakin Marketing orchestrated a highly successful launch campaign for the Manchester debut, leveraging strategic partnerships, compelling content, and targeted marketing tactics. Through meticulous planning and execution, we generated immense buzz, amassed a substantial mailing list, and achieved record-breaking ticket sales, solidifying Backyard Cinema's position as a must-attend event in Manchester.

Teasing the Spectacle:

To generate excitement and anticipation, we strategically teased the Backyard Cinema experience through local media partners. By showcasing high-impact reel content featuring captivating footage from previous London shows, we provided a tantalising glimpse into the immersive world of Backyard Cinema. This strategic teaser campaign primed potential attendees, informed them of the venue and built anticipation ahead of the official launch.

Building the Mailing List:

We continued to work with our partners, launching a sign up campaign where we leveraged our own paid media budget to boost posts across partner platforms, reaching a bigger proportion of local audiences who like to experience new Manchester-based events. Through strategic collaborations with trusted and credible pages, we tapped into their existing audiences, expanding our reach and credibility. This concerted effort resulted in the growth of a robust mailing list of over 18,000 highly engaged individuals eager to experience Backyard Cinema firsthand.

Strategic Marketing Blitz:

With anticipation at its peak, we executed a strategic marketing blitz to promote the on sale. Utilising email marketing, social media and targeted paid campaigns, we highlighted testimonials and quotes from past London events, emphasising the unique and unforgettable experience that Backyard Cinema offers. By strategically limiting ticket availability to only autumn stock, we created a sense of urgency and exclusivity, driving immediate action among potential attendees whilst “protecting” the higher-value winter stock that was an easier sell.

Record-Breaking Results:

The culmination of our efforts resulted in unparalleled success, with Backyard Cinema Manchester achieving its best-recorded sales day ever. By strategically leveraging partnerships, compelling content, and targeted marketing tactics, we sold an impressive 10,000 tickets in just one day, surpassing all expectations and solidifying Backyard Cinema's status as a must-attend event in Manchester.

Key Takeaways:

The launch of Backyard Cinema Manchester offers several key takeaways for future event marketing endeavours:

Strategic Teaser Campaigns: Leveraging captivating content and strategic partnerships to tease the event can generate excitement and anticipation among potential attendees.

Building Credible Partnerships: Collaborating with trusted and credible pages can significantly expand reach and credibility, facilitating the growth of a robust mailing list.

Urgency and Exclusivity: Creating a sense of urgency and exclusivity through limited ticket availability can drive immediate action and maximize sales potential.

Leveraging Testimonials: Highlighting testimonials and quotes from past events can instill confidence and inspire trust among potential attendees, driving conversion.

Conclusion:

The launch of Backyard Cinema Manchester exemplifies the power of strategic planning, compelling content, and targeted marketing tactics in achieving unprecedented success. Through our collaborative efforts, we not only exceeded sales targets but also solidified Backyard Cinema's reputation as a must-attend event destination in Manchester. Moving forward, these insights will continue to inform and inspire our approach to event marketing, ensuring continued success for our clients.

Street Culture Takeover

Overview:

During a bustling period, Factory International enlisted Manakin Marketing to oversee the campaign for their highly anticipated Street Art Takeover event. Through seamless integration into the existing team and a strategic omnichannel approach, we delivered a sold-out event that captivated audiences and exceeded expectations. Central to this success was our innovative artist engagement strategy, coupled with targeted email marketing campaigns and strategic out-of-home (OOH) placements, resulting in a truly unforgettable experience for attendees.

Integration and Collaboration:

Manakin Marketing seamlessly integrated into Factory International's existing team for the duration of the campaign. Working closely with key stakeholders, we gained a deep understanding of the event's objectives, target audience, and unique selling points. This collaborative approach allowed us to align our efforts with the broader goals of the organization and ensure a cohesive and impactful marketing strategy.

Omnichannel Campaign:

Recognizing the diverse preferences of our target audience, we implemented an omnichannel marketing campaign that leveraged multiple touchpoints to maximize reach and engagement. From social media to email marketing and OOH placements in key city areas, we created a cohesive brand experience across all channels, ensuring consistent messaging and maximum visibility.

Artist Engagement:

A cornerstone of our strategy was the creative engagement of artists involved in the Street Art Takeover event. By fostering genuine connections with artists and empowering them to share their experiences and creations, we sparked authentic conversations and generated buzz around the event. The compelling content generated by artists resonated deeply with our audience, driving interest and ultimately converting into ticket sales.

Email Marketing Excellence:

Our targeted email marketing campaigns played a pivotal role in amplifying the reach and impact of the Street Art Takeover event. By delivering personalized and compelling content directly to subscribers' inboxes, we nurtured leads, promoted ticket sales, and encouraged social sharing. These strategic email campaigns complemented our broader social media efforts, creating a cohesive and integrated marketing approach.

Results:

Through our collaborative efforts and innovative marketing strategies, Factory International's Street Art Takeover event achieved unprecedented success. The event was a sell-out, with ticket sales primarily driven by creative artist engagement and strategic email marketing campaigns. The integrated omnichannel approach, coupled with impactful OOH placements, ensured maximum visibility and engagement, resulting in a truly memorable experience for attendees.

Key Takeaways:

The success of the Street Art Takeover campaign offers several key takeaways for future event marketing endeavours:

Seamless Integration: Collaborating closely with the client's team and understanding their objectives is essential for delivering impactful results.

Omnichannel Excellence: Leveraging multiple marketing channels ensures maximum reach and engagement with the target audience.

Creative Artist Engagement: Fostering genuine connections with artists and empowering them to share their experiences can generate authentic buzz and drive ticket sales.

Email Marketing Power: Targeted email campaigns remain a powerful tool for nurturing leads, promoting ticket sales, and amplifying social sharing.

Conclusion:

Manakin Marketing's support for Factory International's Street Art Takeover exemplifies the power of collaboration, innovation, and strategic thinking in achieving event marketing success. By seamlessly integrating into the existing team, implementing an omnichannel approach, and leveraging creative artist engagement and email marketing excellence, we delivered a sold-out event that exceeded expectations and left a lasting impression on attendees.

We Out Here Festival

Overview:

Manakin Marketing played a pivotal role in launching We Out Here Festival with a highly creative ad campaign that teased the event's unique vibe and offerings. Leveraging strategic partnerships with key partners like Worldwide FM and Brownswood, we tapped into their diverse audiences with personalised and compelling content, resulting in the rapid growth of a highly engaged following. Our expertise in stakeholder management and partnership collaboration ensured seamless execution of key marketing tactics while maintaining sensitivity to the existing brands.

Creative Ad Campaign Teasers:

In the absence of previous content, Manakin Marketing spearheaded a highly creative ad campaign to tease the essence and atmosphere of We Out Here Festival. Through visually stunning and emotionally resonant content, we captured the imagination of our target audience, igniting excitement and anticipation for the event's debut.

Strategic Partnership Collaborations:

Recognizing the value of strategic partnerships, we collaborated closely with partners like Worldwide FM and Brownswood to creatively leverage their diverse audiences. By crafting personalized and compelling content tailored to each partner's unique brand identity, we effectively expanded our reach and engagement, attracting thousands of highly interested followers in just two weeks.

Audience Nurturing and Engagement:

Our efforts didn't stop with audience acquisition; we continued to nurture and engage our growing community through social media channels. By providing valuable and educational content that resonated with their interests, we fostered a sense of connection and loyalty, solidifying We Out Here Festival's position as a must-attend event on their calendars.

Stakeholder Management and Partnership Expertise:

Throughout the campaign, our expertise in stakeholder management and partnership collaboration was paramount. We navigated the delicate balance of executing key marketing tactics while respecting the existing brands' identities and values. Our collaborative approach ensured seamless integration and alignment, ultimately driving success for all parties involved.

Results:

Thanks to our innovative marketing strategies and collaborative partnerships, We Out Here Festival enjoyed a highly successful launch. With a rapid growth of 10,000 highly interested followers in just two weeks and ongoing engagement through valuable content, we laid a strong foundation for the festival's long term future success. Our expertise in stakeholder management and partnership collaboration proved essential in executing key marketing tactics while respecting existing brands' sensitivities.

Key Takeaways:

The success of the We Out Here Festival launch campaign offers several key takeaways for future endeavors:

Creativity is Key: In the absence of previous content, creativity is essential for capturing audience attention and igniting excitement.

Strategic Partnerships Pay Off: Collaborating with influential partners can significantly expand reach and engagement, driving rapid growth.

Audience Nurturing Drives Loyalty: Continuously engaging and providing value to your audience fosters loyalty and long-term success.

Stakeholder Management is Crucial: Effective stakeholder management and partnership expertise are essential for executing marketing tactics while respecting existing brands' sensitivities.

Conclusion:

Manakin Marketing's role in launching We Out Here Festival exemplifies the power of creativity, strategic partnerships, and stakeholder management in achieving marketing success. By leveraging highly creative ad campaigns, strategic partnerships, and ongoing audience engagement, we laid a strong foundation for the festival's success and established it as a must-attend event in the calendar. Moving forward, these insights will continue to inform and inspire our approach to future marketing endeavors.