Backyard Cinema: Manchester

Overview:

In collaboration with Backyard Cinema, Manakin Marketing orchestrated a highly successful launch campaign for the Manchester debut, leveraging strategic partnerships, compelling content, and targeted marketing tactics. Through meticulous planning and execution, we generated immense buzz, amassed a substantial mailing list, and achieved record-breaking ticket sales, solidifying Backyard Cinema's position as a must-attend event in Manchester.

Teasing the Spectacle:

To generate excitement and anticipation, we strategically teased the Backyard Cinema experience through local media partners. By showcasing high-impact reel content featuring captivating footage from previous London shows, we provided a tantalising glimpse into the immersive world of Backyard Cinema. This strategic teaser campaign primed potential attendees, informed them of the venue and built anticipation ahead of the official launch.

Building the Mailing List:

We continued to work with our partners, launching a sign up campaign where we leveraged our own paid media budget to boost posts across partner platforms, reaching a bigger proportion of local audiences who like to experience new Manchester-based events. Through strategic collaborations with trusted and credible pages, we tapped into their existing audiences, expanding our reach and credibility. This concerted effort resulted in the growth of a robust mailing list of over 18,000 highly engaged individuals eager to experience Backyard Cinema firsthand.

Strategic Marketing Blitz:

With anticipation at its peak, we executed a strategic marketing blitz to promote the on sale. Utilising email marketing, social media and targeted paid campaigns, we highlighted testimonials and quotes from past London events, emphasising the unique and unforgettable experience that Backyard Cinema offers. By strategically limiting ticket availability to only autumn stock, we created a sense of urgency and exclusivity, driving immediate action among potential attendees whilst “protecting” the higher-value winter stock that was an easier sell.

Record-Breaking Results:

The culmination of our efforts resulted in unparalleled success, with Backyard Cinema Manchester achieving its best-recorded sales day ever. By strategically leveraging partnerships, compelling content, and targeted marketing tactics, we sold an impressive 10,000 tickets in just one day, surpassing all expectations and solidifying Backyard Cinema's status as a must-attend event in Manchester.

Key Takeaways:

The launch of Backyard Cinema Manchester offers several key takeaways for future event marketing endeavours:

Strategic Teaser Campaigns: Leveraging captivating content and strategic partnerships to tease the event can generate excitement and anticipation among potential attendees.

Building Credible Partnerships: Collaborating with trusted and credible pages can significantly expand reach and credibility, facilitating the growth of a robust mailing list.

Urgency and Exclusivity: Creating a sense of urgency and exclusivity through limited ticket availability can drive immediate action and maximize sales potential.

Leveraging Testimonials: Highlighting testimonials and quotes from past events can instill confidence and inspire trust among potential attendees, driving conversion.

Conclusion:

The launch of Backyard Cinema Manchester exemplifies the power of strategic planning, compelling content, and targeted marketing tactics in achieving unprecedented success. Through our collaborative efforts, we not only exceeded sales targets but also solidified Backyard Cinema's reputation as a must-attend event destination in Manchester. Moving forward, these insights will continue to inform and inspire our approach to event marketing, ensuring continued success for our clients.